EXCLUSIVERevealed: The man at the heart of Man United’s summer transfer plans as they wait for the arrival of incoming chief executive Omar Berrada and sporting director-in-waiting Dan Ashworth
Exclusive: Inside Manchester United’s Summer Transfer Strategy Unveiled: Meet the Man at the Helm
As Manchester United eagerly anticipate the arrival of incoming chief executive Omar Berrada and sporting director-in-waiting Dan Ashworth, another figure has stepped into the spotlight to orchestrate the club’s summer transfer plans: Sir Dave Brailsford.
Renowned for his success in the world of cycling, Brailsford has assumed a pivotal role in shaping United’s recruitment strategy. Tasked with liaising with key stakeholders, including club representatives and agents, Brailsford is spearheading efforts to secure the top targets identified by the Red Devils for the upcoming season.
Despite lacking extensive experience in the intricacies of football transfer negotiations, Brailsford’s track record as the director of sport at Ligue 1 club Nice under the INEOS banner positions him as a capable leader in navigating the complexities of the transfer market.
With Berrada and Ashworth’s appointments pending, Brailsford has taken on an expanded role, engaging in crucial face-to-face and telephone discussions with various parties. As the club gears up for its inaugural transfer window under INEOS ownership, Brailsford’s involvement underscores the meticulous planning underway behind the scenes at Old Trafford.
